"Strategically manage the relations between your organization and its various audiences."

"Garner the support of the people who live, work, and raise their families in your geographic area by addressing their needs."

"Build legislative and administrative support by demonstrating the public benefit of your products or services."

"Know your media audience; make the reporter’s job easier; and get your story told."

" Successfully manage projects and/or programs using excellent organization and communication skills to ensure consistent and timely follow-through."